Experience You Can Trust


William Ulrich is President of TSG, Inc., Partner at Business Architecture Associates, Cutter Consortium Fellow and Business Architecture Guild® Co-founder. Mr. Ulrich serves as senior advisor, mentor, and workshop leader to major corporations and government agencies. He is a thought leader in the field of strategy execution, business architecture and business-driven IT transformation. Mr. Ulrich incorporates his IT transformation expertise with his extensive business architecture and business transformation experience to help organizations successfully realize a wide range of business strategies. Mr. Ulrich contributed to the formation of the Business Architecture Guild’s business architecture framework and the de facto business architecture approach used worldwide. Active in the international standards community, he has contributed to a wide range of global business and IT standards. Mr. Ulrich is an originating contributor to “A Guide to the Business Architecture Body of Knowledge®” and coauthor of “Business Architecture: The Art and Practice of Business Transformation” (MK Press) and “Information Systems Transformation” (Morgan Kaufmann Elsevier). Prior to founding TSG, Inc., Mr. Ulrich served in various management positions at KPMG, including serving as Director of Reengineering Strategies where he pioneered various IT transformation approaches.


Kathleen Ulrich is Co-founder and Vice-President of TSG, Inc. Ms. Ulrich has had careers in corporate management and  education and has extensive experience with association management and not-for-profit organizations. Throughout her management career, Ms. Ulrich was recognized for her innovative ideas and entrepreneurial approach and specifically for her team building and contract management skills. After several years in her corporate role and after achieving a Master's Degree in Education, Ms. Ulrich began a new career as a teacher for students with disabilities and underserved youth. As part of her efforts to advance opportunities for these students, Ms. Ulrich became involved with community organizing, was noticed and encouraged by an internationally known activist and featured in local news reporting. As a co-founder of TSG, Ms. Ulrich is able to apply the skills she honed in her earlier careers. In addition to her responsibilities with TSG, Ms. Ulrich continues to be involved in organizing for her communities and takes a strategic approach to organizing. She has been interviewed on local television and in the press for this work. Ms. Ulrich is a Co-founder of the Business Architecture Guild® and currently serves as Executive Director. She looks forward to the continued success and contributions of TSG.