Business Architecture

We hope you enjoy this selection of our most requested articles, publications and videos.

If you are interested in business architecture training by William Ulrich, please visit Business Architecture Associates. If you want to  learn more about business architecture or become involved in advancing the field, consider joining the Business Architecture Guild®.

Sustainability Through Business Architecture - Parts I and II

Seven Deadly Sins Leading to the Strategy Exeucution Blues

This two-part Executive Update provides an overview of the composition and impact of the circular economy along with business architecture’s role in transitioning an organization into becoming a player in the circular economy while concurrently meeting other essential business objectives. Business architecture provides the means where seemingly disconnected goals and objectives can be integrated under a common, holistic set of strategic initiatives through a coordinated, ecosystem-wide roadmap. Part I, the authors provide an overview of the circular economy and the strategic challenges it presents and demonstrate how business architecture provides the means for a formal, robust transition to the circular economy. Part 1 also demonstrates the power of business architecture by leveraging a formal framework. In Part II, the authors examine an automotive manufacturing company seeking to optimize its traditional manufacturing business model while concurrently seeking to deploy a new, innovative, digitally connected customer business model.

Why do organizations struggle to successfully deploy business strategies? A series of 1-hour interviews with experts from widely disparate fields provided unique insights into strategy execution challenges. Discussions focused on innovation, organizational design, the circular economy, program execution, risk management, artificial intelligence, information integrity, net income maximization, and software design and modernization. The seven deadly sins that emerged had one thing in common; they undercut successful strategy deployment. The fact that experts from a wide variety of fields surfaced these same issues demonstrates that organizations continue to repeat the mistakes of the past at their peril. (Presentation begins at the 5:50 mark – Q&A begins at the 44:30 mark.)

The Gateway to Transforming an Organization into an Agile Enterprise

This paper, written with Whynde Kuehn, shows how business architecture provides the means to transform an organization into an agile enterprise. The case study included in this paper provides an insightful look into what happens when business architecture is used to enable program delivery, and what happens when it is not, and a strong case as to why business architecture cannot be ignored by organizations seeking to become more agile.

Seeking Candidates for Your Business Architecture Team? Consider these Essential Traits

As organizations seek to staff their business architecture team, they continue to struggle with finding the right candidates. Organizations often find the best candidates already in their workforce; but how can you spot them? This article details the essential traits organizations should consider when identifying candidates for their business architecture teams. This article should be shared with human resource departments who are struggling with defining the role of the business architect.

Business Architecture Industry Adoption Curve

Ever consider that certain industries have embraced business architecture more fervently than other industries. This graphic looks at adoption levels across various industries. Why would a greater percentage of financial services companies adopt business architecture over, for example, the retail sector? The graphic examines general adoption levels across industry sectors. Are these adoption levels associated with relative profit margins, a focus on delivering goods versus services, or other factors? The post will be updated from time-to-time to reflect evolutionary thinking on this subject.

Business Architecture: Setting the Record Straight

This paper is a reprint of chapter 2 from a book titled “Business and Dynamic Change: The Arrival of Business Architecture” (Future Strategies, Inc.). Written with Whynde Kuehn, this reprint provides an end-to-end overview of business architecture and is recommended reading for individuals seeking an end-to-end understanding of the discipline.

Business Architecture: Dispelling Twelve Common Myths

This white paper, written with Whynde Kuehn, summarizes business architecture’s purpose and use, with the main focus being to dispel 12 common myths that have evolved around business architecture and why these myths are not based in reality.

Business Architecture: Six-Part Series: From Why to How

This six-part series from the archives, which dates back a number of years, remains relevant to organizations sorting out their business architecture roadmap. The series begins with an executive discussion and takes the reader through the basics, program funding, road mapping, team building, and business architecture’s role in business model transformation. Many of these early perspectives were later incorporated into best practices, including the BIZBOK® Guide. Note, the examples predate formal principle definition – view them accordingly.


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